Amped Ventures Guidelines
A venture studio for ambitious founders.
Amped is a venture studio for ambitious founders. We bring capital, a team that's done it before, and a playbook to turn great ideas into great companies.
Built and based in Wilmington, NC. Questions go to make-it-happen@amped.io.
The lockup brings the Amped script and Ventures together as one signature. Keep the proportions. Check the gaps in the script at the intended size. When the full name is hard to read, use the stacked lockup and give it room. Don’t recolor, stretch, or add effects. On Cream or Sand, use Ink. On Ink or Night, use Cream. On Lime, use Ink.
Core palette
Lime is under review and may be deprecated — a broader brand decision is pending. Keep it in existing work; don’t introduce it on new applications.
CMYK values are approximate. Supporting colors used on social and favicon renders: Forest #0E1410 and Blue #123F8F, stepping through #071C4D on the way to Night.
Color proportions
Cream40%
Ink25%
Sand25%
Night8%
Lime2%
Give Cream the largest share of the identity, with Sand opening space for reading and Ink carrying type. Night holds deep lockups and social fields. Lime is a reserved accent under review — don’t use it for new work.
Use this balance as a starting point across a set of applications. Individual layouts can lean toward a single color. Keep the overall impression grounded in Cream, Ink, and Sand.
Type system
Let’s make it happen.
Raveo Display is the large-moment face. One line, enough space around the words. Use it for a headline that has to land, not a paragraph that has to be scanned.
Shipping the product is the easy part.
LT Superior is the working face for the site, correspondence, and anything that needs to be scanned. Regular for reading; Medium for names and decisions. Keep paragraphs compact and aligned.
Type scale
Display
Let’s make it happen.
Heading 1
We help companies grow
Heading 2
Three ways to work with us
Heading 3
From idea to a company that scales
Body
Amped is a venture studio for ambitious founders. We bring capital, a team that’s done it before, and a playbook.
Tone of voice
Amped sounds like someone who knows the work and follows through. Use plain language, specific actions, and a measured tone. A founder should understand the position quickly and know whether anything needs their attention.
Say the thing plainly
The position should be obvious on the first read.
Say
We’re a venture studio. We back ambitious founders with capital, an operating team, and a playbook.
Avoid
We operationalize transformative growth at the intersection of AI and venture.
Be specific
Name the path, the work, the next step.
Say
Three ways to work with us: ideas we originate, ideas you bring, and AI implementation for running businesses.
Avoid
End-to-end solutions tailored to your unique journey.
Respect their time
A few sentences is enough to start. No deck required.
Say
A few sentences on what you’re working on and what you’re trying to figure out is enough. If we’re a fit we’ll set up a call.
Avoid
Submit a comprehensive pitch deck for consideration.
Own the next step
Follow through. Make it happen.
Say
Let’s make it happen.
Avoid
Let’s explore synergies and circle back.
Brand in use
Recognition depends on a few elements used with confidence. Keep the lockup intact, give it room, and choose a contrast that holds as the size or setting changes.
Export assets
Logotype
Stacked
Profile pictures
Favicons
Typography
Typefaces are licensed for this site. Desktop, web embedding, and distribution rights must be obtained separately and are not granted by this page.